Sunday 10 October 2021

History of fashion photography

 You've probably heard of fashion photography before, or even know about it.  Which has played a very popular, and very important role today.  But do you know where and how this photography started, or to put it bluntly, do you know the history of this fashion photography?

 Let's learn in detail the history of this fashion photography and the beginning of this photography.



 Although the earliest known fashion photographers began in the 1950s, Napoleon's third court, the use of photography as an advertising tool, did not become popular until the early twentieth century, when fashion itself became available to a wide audience.  The first fashion magazines, Harper Bazaar and Vogue - both established in the late 1990s - were first hand-painted.  Conde Nast was used in the photography fashion editorial office in 1913 until Barun Adolf de Meyer (Germany, 1868–1946) was hired to shoot models, actresses and aristocrats to enjoy.  The importance of the magazine grew with the collaboration of designers in the early twentieth century.  Ready-to-wear lines and department stores have increased the availability of couture fashion, and trends have been embraced and expanded internationally.  With the help of photography, rising couturiers in the 1920s and 1930s, such as Chanel, Ciapareli, Balencia, and Lanvin, each became known for their unique styles.  Paris was at the center of the fashion world at the time, and photographers such as Horst P. Horst, Mann, Cecil Beaton, Edward Stein, George Honingen-Huyen, and Erwin Bloomenfeld gathered there.


 As a result, after World War II, fashion changed dramatically and many new designers emerged in the 1950s and 1960s.  The fashion model also took on new importance, as Twiggy, John Shrimpton and others became household names.  With these changes, a new approach to photography emerged, and some well-known names in fashion photography made their mark in history.  In the mid-5050s, the imagined studio shots and studio wonders of models in the previous decade of fashion photography paved the way for a new realization that was more fluid, self-righteous, and powerful.  The leading figures in this new P generation are Norman Parkinson (British, 1913–1990), William Klein (American, b.1928), Lillian Bassman, (American, 1917–2012), and David Bailey (British, b.1938).  Arguably, two of the most influential fashion photographers to emerge at the time were Richard Aviden (American, 1923–2004) and Irving Penn (American, 1917–2009), both of whom took a minimalist stance that had a profound effect on the trend.


 Today, fashion photography takes many forms, as the boundaries between commercial and artistic work are becoming clearer day by day.  A particular sense of realism describes the work of many contemporary artists, including Mario Testino, Ellen van Anwarth, Roxanne Loite, Jurgen Taylor, and David Lachapel, whose use of digital manipulation is said to be in the forefront of the fashion world.  This is how fashion photography began, and today it has become one of the most popular photography styles.


 We hope that you will be able to contact us through comments if you have any doubts or errors in the history of this fashion photography, so that we can all help you and correct your immortal mistakes.

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